The shoes sold by the gram

Holm take on designer expression is certainly unique. Rather than relying on exotic furs or bling details, the concept for Holm weight is shoes. you can buy cheap high heels.

Whether you are in the market for a cool pair of sneakers or a skyscraper wedge boots pair are printed, which has few buck for you – and they will weigh by the quantity in grams they come marked.

All shoes of the label sold are by weight. categorized collection starting with S/S13 with light 352 g strong canvas trainer to a pair of 497 g leather boots.

“The concept of the weight and the brand itself separately came, and is a symbol of the Scandinavian minimalism and focus product than anything else”, adds Holm.

“People will react differently [the idea of making shoes WT.] and many seem to think that grief comes, lightweight boots, but this is of course wrong.

“It’s just a simple, rudimentary way of naming our models, with a twist.

“The weighing of the shoe is finished, when the test is finished and we are satisfied with the result.

“What the weight of whatever emerges as their names. It’s all very relaxed and randomized. ‘

The label began life in Stockholm by Holm and his partner Anna Stenvi in 2005 as a brand for trainers.

He today sold everything from boots to bags, although you won’t find for the sneakers, which made his name.

“Gram market has never been confined in a special segment of the shoes”, added Alexis.

“We brand arose as a hybrid in between alternative to both casual sneakers and shoes, so that I think gives us space to influence in both directions.” Who knows what we do next! ‘

For now, Holm, currently based in Hong Kong, considering his next collection, he is known probably an Oriental flavour.

“Hong Kong is much freer, if it is so that everything looks to be too crazy to the mixing of designs, colours and materials, likely that Swedish influence goes,” he reveals. Here,you may see cheap high heel shoes outlet.

For those who would rather get the cool Swedish views beloved London hipster, he has the following to say: “I think the only, what remains constant in Scandinavian fashion for girls is the boyfriend shirt, and I could not agree more” he proposes.

“So one access its button-downs and always wear with tights or bare legs, works.” In particular, if you rounded the look with a pair of shoes unique weighty spar.