Marketing success

International retailing giants offering clothes and accessories are flocking to the Chinese mainland to tap the huge potential of so-called “fast fashion”. The phrase is taken to mean clothing collections which are designed and manufactured quickly, are affordable and are aimed at mainstream consumers; it’s otherwise known as “throw away” fashion. Gap, one of the biggest garment retailers in the US, announced at the end of June of its decision to venture into the Mainland market by opening flagship stores in Beijing and Shanghai before the end of 2010. It also disclosed plans to provide Chinese consumers with online shopping services.

While overseas garment retailers are gearing up to China’s “fast fashion” market, local manufacturers are also poised to join the race.
Vancl, established by the founder of online retailer Joyo.com, launched two rounds of light box advertising offensives on the metro and public transport systems in Beijing and Shanghai during May and June respectively.
The outdoor advertising debut of famous Mainland writer Han Han and teenage idol Wang Luodan, as Vancl’s ambassadors, drew plenty of media and cyber attention.

Marketing success
The crucial factors contributing to the success of “fast fashion” are novelty, trendiness, uniqueness and low price. The approach mainly targets young people. As Mainland consumers have only just learned about “fast fashion”, first movers like Zara, H&M, Uniqlo and C&A were able to capture a sizeable share of the market early on.
“Fast fashion” brands rely on several factors to establish their foothold on the Mainland. For a start, they have a short product life cycle, from product development to marketing. They closely follow fashion trends (rather than setting new trends), produce designs of the season (not ahead of time), and pay attention to the span of consumption.
The second factor is “speed”. Speed is the core value of “fast fashion”. The entire process from planning, design, display, placing orders, production and delivery normally takes between 120 and 160 days. H&M and Zara can have their products on the shelves within two weeks of holding their quarterly shows.
An affordable price is what attracts young people to “fast fashion”. The prices of H&M clothing range from Rmb99 to Rmb299. Zara’s prices are slightly higher. At Uniqlo, T-shirts sell at only Rmb59 and jeans at Rmb99. There are also bargain items selling at about Rmb39 each. Where it comes to fashion design, H&M usually co-opts famous designers to boost its brand image. Zara’s positioning is slightly higher. It basically toes the line as a low-end, big brand by imitating the designs of top luxury brands. Uniqlo produces mainly essential items, with a focus on practicality. These brands are selling products at low prices but with top rated store images. Their high-end shopping environments and designs help consumers shake off the “cheap goods are inferior” catechism. These brands attract not only students but also a growing middle class following. For example, Uniqlo is a national clothing brand in Japan but its “low price strategy” doesn’t work on the Chinese mainland. It had to close two of its nine stores in 2005.

Buying the right dress Andyleung Fashion

I’ve always been considered by myself as well as my friends to have a very good sense of style. My friends often ask me where I got my clothes. Usually, I shop at the . However, sometimes you can’t always easily find what you’re looking for when you’re shopping online. You have to know where to look when you’re traveling. You also have to know how to dig a little deeper to find the best stuff that’s available on the Internet.

I recently had a trip to Asia. One of my favorite places to visit was Singapore. The culture was great. The food was amazing. The people were beautiful. However, my favorite thing about the whole place was the clothes. A friend who I was visiting in the area showed me around to a lot of the stores that are popular with the more fashionable locals. I had a chance to marvel at the best has to offer. My friends back home were so jealous when I returned with all of these marvelous finds.

After I was home for awhile, I felt the need to find more of these dresses. Even when I was shopping with the top online fashion stores that I frequently browse, I couldn’t find anything that was close to what I wanted. Luckily, after asking around, I managed to find an online retailer with some more of the best dresses Singapore has.

 

I am very thankful that I was able to visit Singapore. I would have never found out what beautiful clothes they have. It’s strange how much that brief vacation has influenced my personal sense of style. Fashion from Singapore is apparent in all of the outfits that I put together. I constantly browse that online store that I found for new styles. The dresses are my favorite, but I’ve also found all kinds of blouses, shoes and accessories that go great with my new fashion aesthetic. Although I’ve always been a very fashionable person, I feel like for the first time I now have a sense of style that is distinctly my own.

brands currently talked about are joined by the likes of Under Armour Outlet Andyleung Fash

The Dawn of Basketball Footwear

date back towards the early 1900s,when people started to take the idea of making footwear particularly for the sport extremely seriously. Nobody knew back then what a huge company the globe of basketball shoes would 1 day turn out to become and also the impact not simply around the sport but off court as well in mens style too as other areas. These days most mainstream sports possess a big quantity of gear inside the marketplace together with a massive choice in gear, nevertheless it hasn’t all located a way into culture within the identical way that b’ball shoes entirely have.

Chuck Taylor All Stars and Converse

An amazing deal of us did not even realize that Converse have been designed as basketball shoes when we initial purchased them, my initial pair have been my preferred shoes for many years just before I realized their original objective.They initially started becoming employed in about 1907 and they’ve had a good deal of influence around the footwear we tend to find out around the courts currently. Ask grandad what footwear he wore when he made use of to play basketball back inside the day he’ll probably inform you he wore Cons, as nearly anybody severe regarding the game did back then. They had been the stand out model of shoe out there for practically half a century, and nowadays its far more likely you can see them peeking out from under some jeans. Just about unbelievably, sales of these footwear are believed to possess topped 500 million pairs!

70s and 80s Basketball Footwear

It took till concerning the 1970s when there had been other beneficial players inside the marketplace. Nike produced some large moves and their Blazer model of shoe fast became a preferred among pros. Marketed as ‘The Shoe using the Swoosh’ this shoe definitely changed concerns. By the 80s we could see other producers getting their say, Adidas had their Eqings range and Converse nevertheless had a marketplace share, even when they weren’t as well-liked as they as quickly as were, moreover they experimented with new designs and models.

The Contemporary Shoe

Inside the modern game there’s a lot option, brands currently talked about are joined by the likes of Reebok, , Champion and loads far more. Sponsorship offers within the likes of Michael Jordan who location his name to Nike’s Air Jordans have sparked a load of celebrity sponsorship and signature footwear that we’re lots much more probably to see out and about and around the courts inside the 21st century. Who knows what the future holds for Basketball Footwear?

~Saynox

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3 Essential Steps to Find Your Fashion Philosophy Andyleung Fashion

Two questions I am asked most from clients and friends are How do I find my style? and How do you always look so pulled together? Well my bold beauties I hope to answer that for you all today. Before I give you my thoughts, you first need to know that discovering your style takes time and you will make a few mistakes. Here are The Bold Beauties 3 Essential Steps:

1) Be honest – Honesty is an often overlooked step when it comes to finding your style philosophy. What do I mean by honesty? To have your clothes represent you and your image, you must be honest about a few things including your size, shape, lifestyle, and budget. If you are a mother to young children, it is unrealistic to want style like Victoria Beckham, lets face it; she has a hot husband and lots of help. I doubt shes chasing her children around in a pair of 6-inch Louboutins.

The thing to be most honest about is your current body, not what it used to look like or what you want it to look like, but what it looks like now. I had to learn this lesson as well. Once I learned to embrace my curves, not hide or over-expose them, my style truly developed. The worst thing you can do and the biggest gap in defining your style is wearing clothes that do not fit you properly. Keeping it real will only help you on the journey to discovering your style. Itll also save you money once you start buying clothes that you will actually wear.

10 Reasons Why Every Online Fashion Retailer Needs Its Own Fashion Blog Andyleung Fashion

1. In a competitive market like fashion and with the current economic climate you need to be ahead of the game and make the most of every opportunity to keep ahead of your competitors.

 

2. A fashion blog will providing interesting fashion information and ideas for your prospective customers and will add credibility to your fashion site.

 

3. A fashion blog will help to optimise your your website by providing lots of regularly updated, relevant fashion content.

4. A fashion blog will a naturally contain lots of key words that are relevant to your products helping to bring customers that want to buy your product into your website.

5. A fashion blog has been found to give a much greater ROI than many other forms of online marketing including pay per click.

6. A blog allows you to talk to customers in an informal tone and relate to them in a way that a traditional website may not.

7. The blog is regularly updated and so is a great way to keep up with trends in the fast moving world of fashion.

8. A fashion blog is a great way to showcase some of your products and provide further information on them and how they relate to current trends.

9.A fashion blog will help you to build links and network with a whole community of fashion bloggers. Great for increasing website traffic.

10. And finally fashion is all about being up to the minute and keeping up with the latest trends. A blog shows that you are up to minute and forward thinking company by making use of the latest and most fashionable methods of communication.

Hot Fashion News Through Cyber Way OekoMode Fashion

You are aware that the changes in fashions are faster than any other aspect in this world. So, most people, especially the younger folk are always in the look out for the fashion news as they are always curious to know more about the hottest fashion in the market. Sometimes the change in fashions is so fast that, still you wouldnt have found time even to try the former trend.

It is common to find people always hunting for latest news in the world of fashions to keep in par with the latest trend, be it in dressing, jewelry or even hair cuts. They keep thinking of what changes they need to make from head to toe so as to be of latest fashions. This curiosity in people gives rise to fashion dilemma and this can be solved with the help of fashion news, be it online or in print.

Magazines can be of help to you in making a reference of the latest and hottest trend in fashion. But, today most people feel that print media is out of date as they can gain more access to current news through internet. So, internet with its unlimited source of information has many websites pertaining to fashions in the world. All that you need to do is to just log into one of these sites to gain updated information on fashions.

Similarly, Television is also another important source for gaining knowledge about fashions. Since it covers news from all parts of the world and is found in every home in rural and urban areas, people look at fashion shows and other programs related to fashions, to know more about the latest trends.

At daily, you can find all news about the latest trend in fashion, beauty, shopping and what not. It is also one of the best places for those seeking to keep up with the latest trend.
The youth of today are more advanced in their thinking as they are exposed to media and so they feel out-dated when they are not fashionable in their dressing, hairstyle or even any aspect of life style. The internet is the best solution for them as it covers all news from the world of fashions and so need not spend more time to know about the fast changes in the world. It helps them to be in par with fashions of the world.

Dropdeadgorgeousdaily is the latest Fashion grazia, style advisor. Learn fashion, beauty tips, read about fashion blog, news and pick up hot new fashion trends.